Privacy Policy

Pestcura ("we," "us," or "our") operates a referral network that connects homeowners with independent licensed pest control operators across the United States. This Privacy Policy explains what information we collect when you visit https://pestcura.com or place a call through our network, how we use that information, and the choices you have.

Information we collect

Information you provide. When you call a phone number listed on our website, we collect the phone number you call from, the date and time of the call, and the duration of the call. Calls may be recorded for quality assurance, training, and routing purposes by our call tracking partner. By placing a call, you consent to call recording where permitted by applicable law.

Information collected automatically. When you visit https://pestcura.com, we and our analytics providers may collect technical information about your visit, including your IP address, browser type and version, device type, operating system, the pages you view, the time and duration of your visit, and the website that referred you. This information is collected through standard web technologies including cookies, pixel tags, and similar tracking mechanisms.

Approximate location. Based on your IP address, we may determine an approximate geographic location (city or metropolitan area) to route your call to a relevant local operator and to display location-relevant content. We do not collect precise GPS location.

How we use information

• To route your call to a licensed local pest control operator in or near your service area
• To track call performance, including answer rate, duration, and outcome, for quality and billing purposes
• To analyze website traffic and improve our content and services
• To detect and prevent fraud, spam, and abuse of our network
• To comply with legal obligations and enforce our Terms of Service

How we share information

With pest control operators.When you call a phone number on our website, we share your phone number, approximate location, and the call routing context (which page or pest type you called about) with the licensed pest control operator who receives your call. The operator uses this information to provide pest control services and to follow up if needed. The operator's use of your information is governed by their own privacy practices.

With service providers. We share information with vendors who help us operate the website and call tracking infrastructure, including hosting providers, analytics providers, and call tracking platforms. These vendors are contractually obligated to use information only as needed to provide their services to us.

Legal requirements. We may disclose information when required by law, court order, or governmental authority, or when necessary to protect our rights, your safety, or the safety of others.

We do not sell your personal information to third-party advertisers.

Cookies and tracking

We use cookies and similar technologies to remember your preferences, measure site performance, and route calls correctly. Most browsers let you refuse or delete cookies through your browser settings. Disabling cookies may affect some site functionality but will not prevent you from calling.

Google Analytics and Google Tag Manager

We use Google Analytics 4 (GA4) to measure how visitors find and use https://pestcura.com. GA4 collects anonymized information about your visit — pages viewed, time on page, approximate geographic region (city or metro level, derived from IP address), device type, browser, and the website that referred you. This information helps us understand which pest service areas, content, and marketing channels are most useful so we can improve the site.

We use Google Tag Manager (GTM) to manage the analytics and conversion tags on our website. Tag Manager is a tag deployment system; it does not itself collect personal information about visitors, but the tags it deploys (including GA4) do collect the information described above.

Data retention. Google Analytics 4 retains user-level and event-level data for 14 months by default, after which the data is automatically deleted. Aggregated and anonymized reporting data may be retained longer.

How to opt out. You can opt out of Google Analytics tracking on every website that uses it by installing the official browser add-on: Google Analytics Opt-out Browser Add-on. You can also block tracking cookies through your browser's privacy settings, or use a tracker-blocking browser extension. Opting out will not prevent you from calling a phone number listed on our website.

For more information about how Google uses data, see Google's Privacy Policy and How Google uses information from sites or apps that use our services.

Your rights

Depending on your state of residence, you may have rights to access, correct, delete, or restrict the processing of your personal information. California residents have additional rights under the California Consumer Privacy Act (CCPA). To exercise these rights or to ask questions about this policy, contact us using the information in the footer of https://pestcura.com.

Children

Our services are intended for adults seeking pest control. We do not knowingly collect information from children under 13.

Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Material changes will be communicated via a notice on the website.

Contact

Questions about this Privacy Policy may be directed to Pestcura via the contact information in the website footer.